Why quiet luxury in india is not quiet

Sarojini naidu famously quipped that it cost a lot of money to keep mahatma gandhi in poverty, so she would no doubt View with amusement fashment fashion fashion with Quiet Luxury Dressing. Blame it on Actor Gwyneth Paltrow’s Recent Attire in Court during A Ski Trial in Utah, where her restrained style of cashmere sweaters, coats and boots in neutral tones from the row, Railpha Lauren, Celine and Prada, Went Viral. Inflationary Pressures in the West and An Uncertain Global Economic Climate Made Fashion observers opine that paltrow’s undersked (Read: Costly) dressing was a Harbinger for Things to Come. But is this a real, lasting trend or a flash in the pan?

Gwyneth paltrow

Gwyneth paltrow

“The International Fashion System Needs a New Buzzword Every Season,” Says Mayank Mansingh Kaul, The Noted Textile Designer and Curator. “Take this with a pinch of salt. Something to drive sales every season. ” In Fact, Walk the streets of new york or enter the opulent glamor that is sabyasachi’s new store in Mumbai and there is no room for “quint” in luxury. Today’s Shopper Craves Recognition because of the aspirational aspect of her purchase. Flaunting Expected, Branded Items Signals Success and Wealth. In India, Thanks to Instagram’s Popularity and the Growth of Influencer/Paparazzi Culture, over the top wedding and glitzy celebrity style Drive our aesthetic.

In an instagram post, digital content creator bryan yambao (@bryanboy) contends that this “quiet luxury” notion that people with “True” True only wear digreet, conformist Uniforms is noting but nonsense. It’s not “luxury” per se, it’s an old aesthetic rooted in whiteness and decision, he says – dressing in a uniform manner to control how people perceive them. Yambao debunks the image that “really rich” people don’t wear logos with a photo of one of bernard arnault’s sons backstage at the blackpink concert – in a sequinened celine jacket white aus Logo on the back.

Digital content creator bryan yambao

Digital content creator Bryan Yambao | Photo credit: @bryanboy

Bernard Arnault's Son in His Celine Jacket

Bernard Arnault’s Son in His Celine Jacket | Photo credit: @bryanboy

The mix of overt branding and discreet dressing is far more prevalent. Singapore-based lifestyle consultant aishwarya nair mathew recently dressed for travel in a toteme cashmere sweater and pants from the Row, but complimented it with Emblazoned handbag. Founder of Minimalist Fashion Label Aligne Studio, Which Produce Simple, High Quality, Clean Lines, She Says, “It is About Having and Curating The Best Essentials with Stellar Brands and Not Being Boast Them. ”

Pink and textural does it

For India, quiet luxury is hardly new or a trend. One could argue it is inharent to our ethos. As a young, independent nation, the underlying aesthetic of simple, parade down chic reigned supreme. Long Before Hit Hollywood Streaming Shows Such As Succession Made Quiet Luxury Fashion a Talking Point, India Had Indira Gandhi and Maharani Gayatri Gayatri Devi Traversing The Country and the World in Elegant Saris. Their sartorial style from the last century continues to fascina. Fast forward a less decades and sonia gandhi, Simi Garewal and Most Society Women in Urban India Continued in this Vein.

Indira Gandhi with Former Us President John Kennedy, Prime Minister Jawaharlal Nehru and Jacqueline Kennedy in 1961

Indira Gandhi with Former Us President John Kennedy, Prime Minister Jawaharlal Nehru and Jacqueline Kennedy in 1961 | Photo Credit: Getty Images

The focus in the subcontinent is different because quiet luxury for us in the intricacy of weaves and in the beauty of fabrics, which would be as lighted as light as pure muslin or hand Colors. “The person buying a kanjeevaramBenarasi, paithani, patola, chikankari or kashmiri shawl will always always be there, “Says mansingh kaul. take the recent dior show in Mumbai. Even as celebrities sported Dior and Posed for the cameras, The Show did not bee did not rekha, resplessed kanjeevaram Sari and Gold Jewels, Arrived to take her Seat. The actor was channeling the style celebrated by many Indian women-who webs intricately-woven saris and custom jeweelry that Evoke the kind of ‘unbranded’ dressing for which is the counth.

Rekha with Dior's Creative Director Maria Grazia Chiuri

Rekha with Dior’s Creative Director Maria Grazia Chiuri | Photo Credit: Getty Images

Palak Shah, Ceo of Handloom Luxury Brand Ekaya Banaras, Believes That “Quiet Luxury is Valuing Artisanal, Craftsmanship”. And now more so than ever before, this does not mean a mutated color palette – pink is after all the navy blue of India – and ekaya’s clients embrace brightens, festive colors. Shah says she has not seen a big migration to less embelishment eite.

Today, India has many ambassadors of quiet luxury: publishers anuradha mahindra and malavika singh, actors Deepika Padukone, Alia Bhatt and Vidya Balan, Art Gallerists Amrita and Patiraita, Art Pation Sangita Jindal and Czaee Shah, Danseuse Mallika Sarabhai, Crafts Doyenne Malavika Shivakumar, and Entrepreneur Rajshree Pathy, Amongst others.

Deepika Padukone on the 75th Cannes Film Festival Red Carpet Last Year

Deepika Padukone on the 75th Cannes Film Festival Red Carpet Last Year | Photo Credit: Getty Images

Will International Luxury Majors Change Tack?

Most Western Luxury Labels Hoping to Make Deeper Inroads Into India Are Un Unlikely to take the quint luxury route. They may tweak their offers – throwing in color, customizing collar and the like – but just just like their international counterparts, indians too will win to show off their big ticket purchases, not universplay them. These Brands Cater to a Particular Aesthetic, as do Grown Luxury Labels Such as Swati & Sunaina (Sari Price Points Begin at ₹ 5 Lakh) or Raw Mango Which Serve aist a result.

Lvmh, home to luxury brands that spectrum of staid to loud, reported Record Revenues of € 21 Billion in the first Quarter of 2023, UP 17% from the Same Period Last Year. In India, the More Ornate End of the Spectrum Continues to Thrive – The Wedding Market Has Been Growing 20% Annually and is Worth $ 50 billion today. The bridal clothing market is the most lucrative for Indian designers.

Indeed, fashion is far too complex and individualistic for a one-size-fits-short approach. For every person embracing quiet luxury, another embraces logo-mania. As this year’s recently-concluded met gala demonstrated, shiny, over-the-to-to-top luxury is here to stay. The Handloom HeiresS will make heads turns, but it’s the sabyasachi print and the manish malhotra maharani who will command the cameras.

The writer is a Mumbai-based journalist and author.

Published – May 19, 2023 01:02 pm IST

Ramesh Ghorai is the founder of www.livenewsblogger.com, a platform dedicated to delivering exclusive live news from across the globe and the local market. With a passion for covering diverse topics, he ensures readers stay updated with the latest and most reliable information. Over the past two years, Ramesh has also specialized in writing top software reviews, partnering with various software companies to provide in-depth insights and unbiased evaluations. His mission is to combine news reporting with valuable technology reviews, helping readers stay informed and make smarter choices.

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