Sabyasachi debuts his jewelery on e-commerce with tata cliq

There is a certain mystery that shrouds the universe of sabyasachi, a brand often spoken about in revered tones. Its cloths, the epitome of aspiration for Indian brides across the globe. Its jewelry, wooing the whoe of the world at retail worm like Harrods and Bergdorf Goodman. Its stores, transportative and evocative of a kind of maximalist Indian charm that no other brand has been able to replicate (even as many have tried).

So, it is no surprise that designer sabyasachi mukherjee has guarded the world that makes up his eponymous brand carefully. And while he has strived to make it accessible – having the forest to launch accessories as an entry point to the brand as early as 2019 – He has a single goarded about Access it.

Read More |‘It’s been one of the toughest rides of my career’: Sabyasachi Mukherjee

Famously Eschewing e-commerce for the most part, the couturier has no entred into a partnership with tata cliq luxury-which is also the online distributor for billing a digari Boutique to house his fin jewelry. This will launch with a special 79-spiece collection curved just for the platform (a mix of online exclusives and thats from his existing line, a reepertoire that will continue to get Between ₹ 55,000 to ₹ 9 Lakh. “I Told Myself that I would start giving access to the brand after 25 years,” He says, having hit the Quarter-Tenturi Mark Earlier this year.

This Particular Collection (Ready-to-Ship, Until Stocks Last) Comprises a range of pendants, earrings, and rings in 18 carat gold | Photo Credit: Special Arrangement

“This is going to be a watershed moment for Indian luxury, and we wanted to do it right,” Says sabyasachi of this association. “When you build a luxury business, you have to be mindful when you expand categories. It’s important to first building the brand’s in integration – I Won Bollywood Call It Scarcity – But Through Mindfulness.

Read More |Unraveling the mystique of sabyasachi

Interestingly, Aditya Birla Fashion and Retail (ABFRL) Owns A 51% Stake in Sabyasachi Since 2021, While His Current Collector Comes from the Tata Group. “Both are the first familyies of nation building in India, and this was a good options for these businesses to come together with me being in the middle,” Says sabyasachi, who launched hes fine jewelry range in 2017, and Earned a Revenue of ₹ 150-175 Crore from it last year.

The jewelery uses VVS-VS Ef Color Brilliant-Cut Diamonds, Natural Pearls, and Precious Gemstones | Photo Credit: Special Arrangement

This Particular Collection (Ready-to-Ship, Until Stocks Last) Comprises a range of pendants, earrings, and rings in 18 carat gold, using VVS-VS EF Colouriah Brilliant-Cut Diamonds, Natural Pearlets, and Precious gemstones. Sabyasachi was keen to ensure the mix retains the quality of modern heirlooms, second skin almost, that can be worn to the boardroom, holiday, wedding or just another tuesday.

“India’s Youner Generation is Moving Away from Big, Flashy Jewelry to More meaningful designs. The next generation of luxury is going to stand on great design, wearability, and a notation of inn Trinity he abides by. And he is confident when these consumers sit with a calculator to evaluate his pricing, it will appease value-conscious minds. The Entry-Level Gilded Coin Pendant Bearing the Brand’s Bengal Tiger Emblem is the designer’s favor. “I am Always Partial to the lowest common denominator,” he smiles.

A ring from the range | Photo Credit: Special Arrangement

On his part, gopal assthana, ceo of tata cliq luxury, dedicated a lion’s share of his efforts to create a superlative experience for their Joint online boutique, which will be insulated Other brands on the platform. “The idea was to extend the same environment of the sabyasachi store to the digital area, coupled with unparaleled customer service and storytelling around the pieces, for all the time Sabyasachi, “Adds gopal. Having found that the Indian customer does need holding to Hit Buy on Jewelry Over ₹ 3 Lakh Online, Gopal Says Assisted Sales is a Big Focus of the offering, as is Swift Delivery.

The collection is a mix of online exclusives and that from from his existing line | Photo Credit: Special Arrangement

Sabyasachi, on his part, continues to be committed to create a sense of belonging with his design language. Which is why the brand’s logo sits at the heart of the offering. “When you wear the bengal tiger, you don’t wear sabyasachi, you wear India. Experiences, “He Adds. The designer believes this Online FOY COMEs at A, “Very Strange Time when Indians will want to consume Indian products with pride Being World Class, That Boxes a Game Changer, and at Not-So World-Class Pries. ”

Sabyasachi Fine Jewelery will be available on tata cliq luxury from august 21 onwards.

Published – August 13, 2025 12:00 pm IST