Delhi: DDA’s New land model takes off with ₹ 10,000-CR Luxury Hotel Deal

Delhi’s Nehru Place, One of the Capital’s Busiest Commercial Hubs, Will Soon Host a New Five-Star Luxury Hotel-The first big-ticket project to take offer the delophary Land disposal model. The Milestone Marks a shift in how the land-out agency manages its prime assets and is expected to generate Steady Revenues for Decades.

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Officials Said Fleur Hotels Pvt. Ltd., A Subsidiya of Lemon Tree Hotels Limited, Has Bagged The Inaugural Project under DDA’s Special License Property Initiative. The allotment is expected to fetch DDA Around 10,000 Crore over the next 55 years.

In Its Maiden Request for Proposal (RFP) Floated on May 2 This year, DDA had offered a two-care parcel in nehru place for the development of a luxury hotel. The auction, conducted on August 13, Saw Fleur Hotels Win with a Bid of 27.19 Crore Per Annum – Nearly 50% Higher Than the Reserve Price of 18 Crore. The fee will rain annually through the license period, ensuring dda a steady stream of revenue.

“This model moves away from DDA’s old reliance on freehold or perpetual lease allocations, which was often unviable due to high land costs,” Said a Senior official. “The focus now is on long-term annual licensing, which ensures marquee projects while keeping dda the ultimate landowner.”

The model, the official added, will also be extended to hospitality, warehousing, health, and retail projects.

The nehru place Hotel will be operated under lemon tree’s luxury brand aurika. Officials said it will be among delhi’s largest hotels, with over 500 Rooms and Suites, Signature Dining Outlets, Expanent Banqueting facilitations, and leisure amenities. The project will be modelled on Aurika, Mumbai Skycity, BLENDING “Grandeur with a distinctive delhi flair.”

For Lemon Tree Hotels, Which Caters to Over 1.5 Million Guests Annually Across 110+ Hotels in 75 City Cities, The Nehru Place Project Strengthens its presence in the capital. “Delhi has always been a strategic focus for us. Patanjali Keswani, Chairman and Managing Director of Lemon Tree Hotels.

The bidding process was managed by SBI Capital Markets Ltd., which acted as transaction advisor. Officials said the project not only bolsters DDA’s Revenue Profile but also Signals Delhi’s Growing Appeal as a Global Hospitality and Business Hub.

Beyond Nehru Place, DDA Has Lined Up Commercial Projects On Six Large Land Parceels Across the City that has Remaned ununed or encroached for years. These include a gold souk in dwarka sector 22, office spaces in two rohini sector, hotels in nehru place and dwarka sector 23, and a hospital in dwarka sector 9. Whilel the Nehru Place Site Is Site Smallest of these parceels at 0.9 hectares, the largest is a 9.3-hectare plot in Rohini earmarked for an office complex.