Multiple Sponsors of the Board of Control for Cricket in India (BCCI) have decided Severe Financial or Legal Trouble, or Both, Leading Some Obsers to Cal It Ait A ‘Jersey Jince’. Every Corporation Since 2001 that has appeared on the jersey has become embroiled in legal issues, regulatory conflicts, or financial digitalies.
The most recent on the list is dream11, which became the sponsor in the year 2023. Down Real-Money Gaming Operations in the Country. The Indian Government Passed The Bill on August 21, Banning All Real-Money Gaming Apps.
Meanwhile, on mode, the BCCI confirmed that the board and dream11 are ending their ₹ 358-Crore Jersey Sponsorship Deal. Speaking with ani, bcci secretary devachit saikia said, “Bcci and Dream 11 Are Discontinuing their Relationship after the promotion and regulation of online gaming bill, 2025, was passed. Indulge with any such organisations in future. ” The ₹ 358 Crore Deal Ending in March 2026, Right after the T20 World Cup, was signed for three years. “
However, Dream11 is not the only sponsor whose fortunes have suffred after partnering with the bcci. Past sponsors like Sahara and Byju’s Facted Significant Financial Troubles after Associating with the Bcci.
Social media reactions
Social Media has now become a venting ground, where fans are expressing their opinions using hilarious posts, jokes, and memes about their views related to Bcci’s collections.
In a post on x, a user shared logos of several companies that collaborated with Bcci. “Every company that sponsors Bcci Gets Ruined,” Read the caption of the post.
Every company that sponsors bcci gets ruined. ,#Onlinegaming #Dream11 #Dream111Ban #Onlinegamingbill pic.twitter.com/kmyrdok3vr
– Kuldeep Singh (@kuldeep0745) August 21, 2025
Sharing the jersey of the Indian Cricket Team With the Logo of Different Sponsors, Another User Wrote, “Next, which company?”
Next which company?#Dream11 #Dream111Ban #BCCI #SAHARA #Micromax #byjus pic.twitter.com/nvyuznhjwd
– Surabhi Kumari (@kumarisura70703) August 25, 2025
“Every time a company batcomes team India’s sponsor, history has shown a strange pattern – Many of thatm Went Bankrupt & Shut Shop,” The Third Individual Posted.
Every time a company batcomes team India’s sponsor, history has shown a strange pattern – many of thatm went bankrupt & shut shop.
Now the big question: will #Dream11 Meet the same Fate? ,#BCCI #IndiaIteampic.twitter.com/jynmo9w1ow
– Khan Market Yoda (@Khanmarket_yoda) August 25, 2025
On x, another user said, “No dream11 on the jersey, about time.
No Dream11 on the Jersey, About Time. BCCI Courting Betting Apps was Embarrassing Anyway.
All 4 has been destroyed. Bcci ???? pic.twitter.com/hfrhqqn9mh
– chris felix (@chrisfelii) August 24, 2025
A NETIZEN Shared a Glimpse of Hrithik Roshan on Instagram with a Text Description That Read, Ayega Na? Darega toh nahi. “” Dream 11 pulls out as team sponsor. Bcci looking for new sponsors, “it added. The caption of the post read,” Mention a brand that you wish gets destroyed. “
Another user posted a reel on Instagram, Writing, “Every company that sponsors Bcci Gets Ruined.”
A history of sponsors
Sahara (2001–2013): The Sahara Group, Once a Grand Business Congress Known for its sponsorship of the Indian Cricket Team, Facted A Spectacular Downfall in the Early 2010s DUE to Regulatory Violations and Sachanties and Excitement Board of India (Sebi) Scrutiny. The Founder, Subrata Roy, was arrested in 2014.
Star India (2014–2017): Star, which is owned by walt disney, replaced sahara. But the broadcaster was accused of exploiting its market dominance, prompting a competition commissioning investigation. Meanwhile, Hotstar’s Mounting Losses Eventually forced a merger with jio, leaveing ​​star’s once-formidable presence weakened.
Oppo (2017-2020): The chinese smartphone company signed a 1,079 Crore Deal but Departed Early Due to low results. It was already involved in legal conflicts with nokia and interdigital.
Byju’s (2019-2023): The Edtech Unicorn Debooked in 2019, Taking Over Oppo’s Financial terms. Initially haled as the savior of Bcci sponsorship, byju’s quickly devolved into its own cautionary story. By 2023, The Bcci had taken the company to the NCLT for a 158 Crore Default, While The Company Faced Payments Delays, Insolvency Petitions, and Regulatory Scrutiny.
Ramesh Ghorai is the founder of www.livenewsblogger.com, a platform dedicated to delivering exclusive live news from across the globe and the local market. With a passion for covering diverse topics, he ensures readers stay updated with the latest and most reliable information. Over the past two years, Ramesh has also specialized in writing top software reviews, partnering with various software companies to provide in-depth insights and unbiased evaluations. His mission is to combine news reporting with valuable technology reviews, helping readers stay informed and make smarter choices.