Wrist Fatigue? Smartwatch Craze Slows Down | Bengaluru News – Times of India

Bengaluru: Once the hottest accessory on every fitness buff and tech lover’s wind, smartwatches areeing their shine fade. For the Sixth Straight Quarter, Shipments Dipped-Falling 28.4% Year-On-Year to 6.6 Million Units in the June Quarter. The category’s footprint in the broader wearables market is shrinking too, now accounting for just 24.9%, down from 31.5% a year ago, According to International Data Corporation (IDC) Wearable device tracker. After the boom of 2022 and 2023, the smartwatch Scene is entering a Cool-Down Phase, with Signs of Saturation –Specially in the Entry-Level Segment-Ren Despite declining volumes, Average Selling Price (ASPS) Increased by 5.1% Year-On-Year, Rising From $ 20.6 to $ 21.7 in the June Quarter. Advanced Smartwatches was also impacted, with Shipments Falling 39.5% Year-On-Year and their market share declining from 2.5% to 2.1%.Amit Khatri, co-founder of noise, said the smartwatch market is currently undergoing a Recalibration Phase with a Rise in Quality-Conscious Consures. “In the past few years, the category explred unprecedented price points, which spurred a surge in demand. Now, as the market matus, consuce are increasing Consistent value., In the Smartwatch Category, Noise (NexxBase) Retained Its Top Position with a 30.9% Share, Whoat Boat Rose to Second Place with a 13.7% Share. Among the top 10 smartwatch vendors, xiaomi studs out with the highhest year-on-yar growth, recording a 145.5% Increase in Shipments. The first half of the calendar year saw fewer smartwatch launches than anticipated, primarily due to regulatory pressures promoting local manufacturing and mUTED Consumer Demand.As a result, idc projects the smartwatch category to decline in strong double digits for the current calendar year. “Looking ahead to the festive second half, brands are expected to Pivot Towards Mid-Premium Offerings, Focusing on Advanced Health Sensors, NFC Support, AI-DRIVEN FORCTURES For PRETURES for present Insights, and seamless integration with devices and ecoSystems, “said anand priya singh, market analyst, smart wearable devices, idc india. “Additional, White-Label Smartwatches (Low -Cost Knockoffs) are expected to regain momentum, particularly in the offline retail channel, driveen by aggressive bundle offers.” According to Idc’s data, India’s wearable device market declined by 6.3% year-over-year (yoy) in the first half of the year, with shipments 51.6 Million UNITS. The market also when it is fifth conscative Quarterly Decline, Dropping 9.4% Yoy to 26.7 Million Units in 2Q25. The Average Selling Price (ASP) of Overall Wearables Recorded A Slight Yoy Increase of 2.2% to $ 19.2 in the June Quarter, While remaining flat at $ 18.7 in the first half of the year.