Taika Spirit Drink | Photo Credit: Special Arrangement
When Canada-Based Entrepreneur Ajith Padmakumar Tasted The Home-Brewed Arrack- Vattu Charayam – Made by friend and chef sajish joseph in ontario, canada, in 2020, not only was he struck by its taste, but he also tasted a business options.
Two Years Later, In Late 2022, The Friends Launched Taika Spirit Drink. “Numerous Tasting Sessions, Sampling and Fine-Tuning of the Recipe Led to the Launch,” Says ajith who was in kochi on a holiday recently. Brewing Alcohol for Personal Consumption is legal in canda, and during the Pandemic, Sajeesh Dug Up His Great Grandfather’s Arrack Recipe and Began Brewing it at HOME. “Left to Himself, He would still be making it at home, for friends,” Jokes Ajith.

Ajith Padmakumar and Sajish Joseph | Photo Credit: Special Arrangement
“As you know, we [Malaylis] Have a bond with charayamThat said, we did not expect this level of virality in terms of popularity and reepeat customers, ”he adds.
Ajith, who hails from Vaikom, and Sajish, who hails from vaduthala in kochi, leased a distillery, taika distillery in increase, in only, in only, when they decide to go Commercial with. Despite getting the permit in 2020, the pair worked on-tuning the recipe Till they were confident enoured to launch the artisanal arrack in 2022.
Taika is currently sold at the distillery in ontario; “Paperwork is on for permits to sell at the Government-R Liquor Control Board of Ontario (lcbo).

The Elephant and KSRTC Bus on the Label | Photo Credit: Special Arrangement
Brewed Using Fruits, Spices, Dates and Jaggery, The Production of the United Spirit Takes A Month. “We use Quality Raw Materials Sourced Locally, and We are able to manufacture a good product. That said… Too much of anything is bad, so we recommend modification,” ajith adds.
In 2021 Another Canadian Brand by Three Malayalis – Abish Cheriyan, Elias Cheriyan and Sareesh Kunjappan – launched their artisanal arrack, mandakini malabari vatte.
Taika’s Clientele, For Now, IS, Primarily, The Malayali Population in Canada. Taika, which means tiger in maori and magic in Finnish, is a nod to a brand of rum, kraken, the name inspired by the mythical sea beast.
The label, however, is their love note to kerala. While the obverse side mentions taika; Naadan CharayamA caparisoned elephant and an image of the ubiquitous kerala state road transport corporation (KSRTC) Bus on the Reverse Side.
Taika Spirit Drink is priced 55 $ (Canadian) for 750ml ,
Published – October 27, 2023 03:48 pm IST
Ramesh Ghorai is the founder of www.livenewsblogger.com, a platform dedicated to delivering exclusive live news from across the globe and the local market. With a passion for covering diverse topics, he ensures readers stay updated with the latest and most reliable information. Over the past two years, Ramesh has also specialized in writing top software reviews, partnering with various software companies to provide in-depth insights and unbiased evaluations. His mission is to combine news reporting with valuable technology reviews, helping readers stay informed and make smarter choices.