Sara Tendulkar Joins Tourism Australia’s New Campaign to Attract Indian Travellers – CNBC TV18

Sara Tendulkar, Daughter of Cricketing Legend Sachin Tendulkar, Has become the new face of tourism australia’s refreshed “come and say g”day” campaign, unveiled in a age in 2025. 20, 2025. Campaign marks the second chapter of the global initiative of the Australian Tourism Board that AIMS to Connect Deeply With Indian Travellers Through Authentic Personal Experiences.

At the heart of this campaign is ruby, the animated souvenir kangaroo (mascot) from the original rollout. This time, Ruby Returns AlongSide Tendulkar, who brings a personal and related percent for Indian travels.

Sara offered a sneak peek into the campaign via her Instagram handle, sharing a video showcasing Australia’s coastal charm. In the video, she is seen relaxing by the beach with a friend stating, “Best part of Australia? Easy. The post was captioned, “You don’t have to go far in australia to feel like you’ve got the whole place to yourself,” And featured tags of destinations

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Speaking about the refreshed strategy, nishant kashikar, country manager – India and gulf, tourism australia, highlighted the shift in approach. Unlike Past Campaigns that Center on a Single Celebrity, This New Phase Focuses on Showcasing Real Travel Moments from Indian Visitors.

“Our new campaign extends a bespoke invitation to Indian travels to visit australia and experience a holiday that lasts a lifetime,” Kashikar told pti. “The Campaign Creative has ben tailored for cultural nuans and showcases the sort of tourism experiences Indian travelers are looking for New Campaign – Her Connection with Australia Made Her The Perfect Fit.

For tendulkar, the collaboration holds a personal resonance. Having Accompanied Her Father on Several Cricket Tours to Australia during Her Childhood, She Shares a longstanding emotional bond with the country.

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“There is something about australia that keeps calling me back. “I am touched and excited to be able to share a SLICE OF THE Unforgettable Memories I Have Made Down Under in Tourism Australia’s” Come and Say G’Day “Campai Curious wildlife, I know that travellers in India will be captivated by the diversity and warmth australia has to offer. Memories I have made on a holiday in australia are the souvenirs I take back home with me, “She was quoted as saying, according to reports.

The Campaign Comes at a Time when Australia’s Tourism Sector is Experience Strong Momentum Folling The Post-Pandemic Revival of Global Travel. According to Tourism Research Australia, International Visitor Numbers are Projection to Reach 10 Million by 2026 and Grow Further to 11.8 Million by 2029.

Tourism Australia’s renewed focus on perfectly tailored storytelling, coupled with Sara Tendulkar’s Influence and Emotional Connection to the Destination, Is Expected to Strivellelers Seeking meaningful and Memorable Holiday Experiences.