Renault Opens New Design Center in Chennai

The Chennai Design Center is now Renault’s Larget Such Facility Outside of France | Photo Credit: Special Arrangement

Renault is Hitting the Reset button in India with a bold new strategy that puts design and innovation at the core of its operations. With the inauguration of its largest design center outside france, the company is making clear its intent to create cars for the Indian market.

This new facility marks the beginning of a new chapter for renault India. This move is part of a broader strategy called, renault retaink, aimed at refresh the brand’s presence in the Indian market through Deeper Localization, DESIGN-LED Innovation, DESIGN-LED Innovation, Future-Ready Product Development.

The Chennai Design Center is now Renault’s Larget Facility Outside of France and Serves as a Physical and Symbolic Foundation for the Company’s Renewed Focus on India. Strategically Located Near The Renault Nissan Technology & Business Center India (RNTBCI), The facility is expected to become a collaritive hub that blends designs, engineering, and Technology Trea Develop India-specific models.

Renault Showcased a conceptual sculpture titled, Renault. Rathink, Represting The Brand’s Evolving Identity | Photo Credit: Special Arrangement

Spanning 1,500 Square metres, The Center Houses Advanced Infrastructure Such as High-Resolution LED Displays, Virtual Reality Integration, and Creative Collaboration Zones That Allow Real-TILOW REAL-TILOW REAL-TIME DESINMENT REFINEMENT and Immersive conceptualization. Its design ethos, Known as Tactille Confluence, Blends Contemporary European Minimalism with Indian Cultural Sensibilitys, AIMED at Creating AT CONTEXULYLY CONTEXULYELY WONTEXULYELYY.

In tandem with the center’s unveiling, renault showed a conceptual sculpture titled, RENAULT RETHINK, REPRESTING The Brand’s Evolving Ident and Commitment to Transformation. Its Fragmented Form and Illuminated Core Visually Express Themes of Innovation, Emergence, and Progress.

This strategic shift also sets the stage for Renault’s Market Avings in India. While the company has managed to survive on an aging product portfolio, it is now actively working on launching new vehicles – Including a new SUV AIMED AIMED AT THE HIGHLY COMPETIVE CELTOS Segment. These upcoming products are part of a broader plan to reclaim relevance and secure a 3% market share in the country.

The strategic shift sets the stage for renault’s market ambitions in India. , Photo Credit: Special Arrangement

The design center and product roadmap form part of renault’s larger effort to reposition itself in the world’s third-largest car market. With over 10,000 engineers alredy contributing to global and local projects, and localization levels reaching up to 90%, renault is now gearing up for a much-needed turn-Powered by Indian Global Design, and a Commitment to meaningful Innovation.

MotorsCribes, in association with the Hindu, brings you the latest in cars and bikes. Follow them on Instagram on @MotorsCribes