Punit Balana Designer Label Turns 10

Every stitch in Punit Balana’s Creations is a proud paean to Rajasthan. The garments are shaped by memory, art, colors, music, culture and locals from the state that he calls home. Be it bagru, sangner, or the buzzing chowks of jaipur, all of them find representation in punit’s collections.

Jaipur is where everything began. I graw up surrounded by block prints, crafts, embroidery, textile … craft was a part of my everything life. Geometry of Amer Fort, The Next Day, The Colors of Johri Bazar.

Bhumi Pednekar | Photo Credit: Special Arrangement

The label just turned 10 and to commemorate the Milestone, Punit and His Wife Malvika Hosted a fashion show in the pink City Last Week, and Unveiled A Brand New Store. The store – his third in the country, after Mumbai and Delhi – Has Calm Terracotta Olive Interiors that are brought to life by the brighteal colors from his fomers from HIS FASTION AAMER The new space reflects his aesthetics and features his trademark work like coin embroidery (in the form of curtains and as a aesthetic touches on chandeliers and cushions), and Chaandi Tilla Embroidry ARRORS.

Amer is inspired by the Fort as Well as Punit’s Decade Long Journey. So, naturally, it comprises a number of silhouettes, colors, elements, and embroidery seen over the years, right from his first collection pyari darpan to the Recent Johari Baazar. “When you see an old silhouette, it can tell the story of punit Balana but it still has freshness and that’s what we kept in mind while creating this line,” He says.

Diana Penty in a Punit Balana Creation | Photo Credit: Special Arrangement

The recurring chandi tille work is inspired by the sheesh mahal of amer fort. “It is tikri work, which is basically glass inlay. Into different shapes and did zardozi embroidery, “Explains punit. This is an embroidery technique that very few can master. In the past year we have trained a lot of karigars which is why amer ha a large collective of chandi tillle ka kaam, he says.

The Brand New punit Balana Store in Jaipur | Photo Credit: Special Arrangement

The coin embroidery, another trademark, came about when he wanted to replace sequins with something unusual. Now one sees them on the label’s signature silhouettes like Ghagri Maxis, Handkerchief Blouses, and Waistcoats.

Notes from the Runway

The fashion show, set against the backdrop of the iconic rambagh palace, featured a ramp lit by numerous candles, with waterfalls and a waterbody adding to the appeal. The cloths matched the setting with dramaatic silhouettes, flairs that models twirl, and elaborate gota, coin, and chandi tillle embroidery that add a festive feel. Ananya Panday Closed the show in a gulabi gulal lehenga, a shade of pink that clearerly seems to be punit’s favorite.

A Rajasthani Folk Singer did the job of background music with his powerful, Earthy Vocals. This was intersfersed with beats by musical duo tech panda x kenzani. Folk dancers from the region took to the ramp displaying traditional Rajasthani dance forms like ghoomar and kalbeliya. The ramp was a blur of vibrant colors with gulabi gulal, kacha aam, and surkh laal from the utsav collection and mustard and dry Henna from the Rabari collection. Saleti Blue is the only new color introduced for this collection. Everything is a tribute to the heroitage and craft of the region, including the bandhani hand fans that Attendes were thoughts were thoughtfully equipped with to combat the humidity.

Interiors of the Store | Photo Credit: Special Arrangement

These creatures are my way of acrywledging my roots, say punit, visibly relaxed after the show. He admits he was a bundle of nerves before the show. This was his first solo event and that too on his home turf. While the rain did play spoilsport initially, The Grandeur of the Show and Clothes Made Up for it. “Rajasthan is a living museum of craft. Every cluster here works with something unique,” he smiles, adding, “I’ve traveled the whole world, the calm, serenity, and pets that I got from this city, I Get Feel That AnyWhere Else. IF I Had to Live Anywhere in the World, it can only be Jaipur. “

30MP_Punit_new | Photo Credit: Gulshan Sacheva- (Vidhi Images)

Published – August 25, 2025 05:07 pm IST