Mysuru on the Block

Good Earth has continued to launch new block-print collections every year-each distinctive, beautiful, beautiful, and rooted in craft traditions. The Building Blocks of Good Earth Series focuses on a curated set of the brand’s most iconic designs, prints that have shaped the vocabulary of Indian block printing and become part of its design legacy. These are now being revisited, reimagined, and documented in depth.

The craft begins well before a block touches fabric. Every design is a thoughtful play of mathematics and poetry, Each color and motif a paper of a larger jigsaw puzzle, conceived to be carved into blocks and layered in print. Over the year, the brand has expanded the vocabulary beyond traditional-inspired motifs, creating a rich language of complex flora, fauna, and architectural forms that Evolve Whilve Whilve Whil Essence.

Among Its Most Beloved Designs is PeriyarFirst introduced in 2004. This tropical aesthetic-unprisednted in Indian Block Printing-Moved Away from The Traditional Sanganeri Style and towards large-scale mothers of Banana Palms and River Flora. Its enduring popularity lies in the balance of bold imagery, technical mastery, and timeless appeal. AlongSide PeriyarDesigns Like Nishaat, Ferganaand Mysore Have become Central to Good Earth’s Universe.

The traveller’s palm remains one of the most distinctive motifs, Alongside MySore’s Ceremonial Elephants, Periyar’s Verdant Palms, And Nishaat’s Whimsical Cypresses – Motifs – Motifs THATIFS THEWS Forms, Meaning, and Cultural Stories Into Block Printing.

The 2025 edition of Mysore Introduces Coffee Berries, a more Fluid Traveller’s Palm, Playful Candy-Cane Stripes, and a refreshed palette anchored by madder rose and cool aquas. The layout offers motifs more Breathing space, adding movement, modernity, and freshness to a design loved for over a decade.

The Mysore Bed collection is priced from ₹ 3,200 to ₹ 18,000. This season also marks the launch of Luminous kashiA Festive Collection Celebrating Banaras’ Luminous Cultural Heritage through Tableware, Décor, Textiles, and More.