Mohta Aims to Turn Titas INTO A RS1,000 Crore brand in 10 yrs | Kolkata News – Times of India

Kolkata: Anirudh Mohta, Who Acquired a Majority Stake in Titas Footwear A Few months ago, said he wants to turn it into a rs 1,000 Crore Brand Over the Next 10 years. Mohta has 51% stake in the company, bough from founder promoters Global Footwear & Leathercraft Industries, Owned by the Masud Jamil Family. The Jamil Family Nows 49% Stake in the Company which was later renamed Titas Footwear Pvt Ltd.Mohta, Who Moved to Mumbai Three Years ago And Manages a Family Office in Kolkata, has taken strategic stakes in a number of companies. “We want to have a family office with some consumer brands and titas is very important for us,” He said. There are also plans to take titas on D2C Platform.Mohta pointed out that the footwear brand currently has sales of Rs 50 Crore-60 Crore with Almost No Promotional Activity. According to Him, Titas has the potential to achieve review in Bengal Alone of Rs 200-300 Crore in the next three years.“We plan to invest Rs 50 Crore in Brand Development, Expanding Retail Footprint and Distribution Reach over the next three years,” Added mohta. He said that Although Titas is Well Known as a Brand, it is predominantly a kids’ brand. The new owner wants to turn it into a family footwear brand. Titas currently has 20-25 stores and there are plans to double that number by 2026-27.Mohta has undertaken a restructuring process for titas with new contemporary product offers and more retail outlets. “We shall add 20-25 stores every year. The new expansion will mainly be through a franchise model with a less flagship stores in the coco (company-out and company-operated) Model. Products for the young generation, “He added.Masud Jamil of Global Footwear and Leathercraft Industries Said, “Titas has come a long way.