“A special sari for a special day,” Says hyderabad-based gajam narmada, gently unfolding a handloom ikat Silk Sari in a Striking Cream, Offset by a Red Border. Narmada, Who Runs Narmada Handlooms in Kothapet, Has ChoCen This Piece to Wear on Aug Recognized in the category for marketing Handloom Products, She also Backets the First Woman from Telangana to be Honoured with this distribution.
Venture at home

Sharing ideas with a weaver | Photo Credit: Special Arrangement
The gajam family hails from the weaving Community of Puttapaka in Telangana’s Nalgonda District-a Well-Known Hub for Ikat. Narmada, who had only Completed Her Intermediate Education and Had No Prior Experience in Business, Began Her Journey as a Homemaker Supporting Husband, NARENDRA. He Had Moved to Hyderabad in 1998 to set up a handloom sari business, and while he traveled for marketing, narmada quietly managed the small venture from their home.

It was her father-in-law, chandraih, a seasoned weaver, whose words Helped Her Find Her Purpose and Gradually Gradually Grow into a businesswoman. “He Once Told Me, ‘Weaving Will Help Us Meet Our Daily Needs, But IF We Build Something of Our OWN and Work Hard At It, We Can Create A Future Not Just For Oorselves, But for Others!”
Popular designs
Some of their popular designs are: Elephant, Tree and Bird in Narikunj Design, Paan Patola, Teliya Rumal, Peacock, Forest and Gollabhama.
Ikat fabrics for men, dupattas, lehengas and blouse pieces for women.
In 2013, Narendra Establed Narmada Handlooms, Naming Narmada as the Proprietor. While He Travelled Across Hyderabad and Beyond to Secure Orders, She oversaw operations at home – Liaising with weavers, managing stock, and Nurturing the Growing Business.

“Designers usually hand over patterns to weavers,” Narmada, Now 46, explains. “But we offered ideas based on what customers actually wanted and what was changing on the ground.”
Strong Wever Base

Gajam Narmada with Her Husband Gajam Narendra | Photo Credit: Special Arrangement
Today, the Enterprise supports a collective of 300 weavers from ten Villages, Including Puttapaka, Chandur, Ghattuppal, Munugudu, Balemla, NARAYANAPURAM, and Choupepal. This Strong Network, Built Over Two Decades, is a testament to the gajam family’s long-standing relationship with their weaving communication. Supporting Livelihoods Has Been Central to that Trust.

“Covid was different for everyone,” Narmada recalls. “But we styed in touch with our weavers, ressuring them not to lose hope. If a weaver does not have work, how will their family survive? ” She also encourage them to evolve with changing times, while mainTaining consistent quality.
The gajams live in a two-storey complex in kothapet, which houses bot their residence and wholesale store. “I Simply Move Between Floors to Switch Roles,” She Laughs, on Jugging Life as Both Homemaker and Entrepreneur.

Displaying a collection of saris | Photo Credit: Special Arrangement
Around 60 Saris are delivered to their unit daily by weavers, and near 100 go out to stores across India. “Our strength lies in exclusivity,” Narmada Says. They don’t sell online, preferring instead to supply to Premium Retailers Such as Singhania’s, Kalanjali, Neeru’s, Second Skin, Gaurrang Shah, Radha Krishna, and Kankatala in Hydrabad. Their saris also find shelves in stores Across Nearly 15 Cities Nationwide.
As she lives out her dream, Narmada’s next goal is to take their collection to an international audience.
Published – August 06, 2025 02:17 PM IST
Ramesh Ghorai is the founder of www.livenewsblogger.com, a platform dedicated to delivering exclusive live news from across the globe and the local market. With a passion for covering diverse topics, he ensures readers stay updated with the latest and most reliable information. Over the past two years, Ramesh has also specialized in writing top software reviews, partnering with various software companies to provide in-depth insights and unbiased evaluations. His mission is to combine news reporting with valuable technology reviews, helping readers stay informed and make smarter choices.