Indian Designer Vino Supraja Named Global Sustainable Fashion Trailblazer at the British Parliament

Vino Supraja with the Award | Photo Credit: Special Arrangement

“For somebody who is from the small ton of vandavasi; who did her schooling in a government school; and has a lot of insecurities about spending spending English; was a surreal, happy moment, “Says designer vino supraja. She was recently honoured with the title of global sustainable fashion trailblazer award at the house of commons, British parliament.

The 45-Year-old designer, now based in dubai, has a long, fragmented sojorn in the world of fashion. She says that it is not one single moment that LED her here here. Instad it is simply a series of things that kept shooting at her. “I am still observing where it is going to take me,” She says.

A Piece from Vino’s Therukoothu Collection | Photo Credit: Special Arrangement

For a long time, vino dabbled in media studies. “I did my architecture degree in Chennai and then I Learnt Animation, and I Joined an Electronic Media Course in Anna University.” After a brief stint in radio, vino shifted base to china. In China, While Scouring Websites for Possible Study or Job Opportunities, She Changed Upon Only two sites in English. The rest was all in chinese. “One was a business school and the other, a fashion school. I somehow associateed numbers with business so I opted for the other option! That’s my official entry into the world of fashion,” Laughing. Vino’s Graduation Collection Went on to Receive Two International Awards, and Made Its appearance in the 2014 Shanghai Fashion Week.

Then Life Moved to Detroit – Where Her Collection was walked in New York Fashion Week, And then Brooklyn Fashion Week Where She Featured a Line That Came Out of the Chennai Floods of 2018. After moving to dubai, where she is based now, she realised “The dark side of the fashion industry”, as she calls it. “It was a moment of realization. I wanted my brand to adopt a sustainable path. That is when we are started working with the chennimalai weavers.

The ancient tamil folk art form of Theerukoothu Has Always Inspired Vino, Especially as she hails from purisai, one of the main, still-thriving centers of the Folk Form. “When London Fashion Week Came Up, I Decided that this is the time I Should Platform Theerukoothu. They were very happy to collaborate. I lead how to dress a character and do their makeup. We came to chennai to record the audio, and show showcased a one-minute presentation at the London fashion fashion week before the models walked the ramp. The western world was shocked to see so many colors on one person, “Recalls vino. All these collections are available on the website.

Her Next Visit was to Bhavani in Erode District to Undrstand The Crafting of the Famed Jamakkalam Fabric. “I could see that the craft was diminishing and many weaving looms, left unatnded.

Strips, Solid Colors, very minimal – the Jammakalam’s aesthetic was decidedly global. “The strips of the Bhavani Jamakkalam are at Par with the Gucci Strips! This year we launched the j collection, with bags.”

A piece from the j collection | Photo Credit: Special Arrangement

With the new, raather Heavy Moniker of Global Sustainable Fashion Trailblazer, The Responsibilites Increase. While sustainability has been a buzz word in the fashion industry for the last five years, it is now being overtaken by ai, says vino. “Now, The Dialogue is Around Incorporating Ai in Fashion and The Chatter About Sustainability is Taking a Backseat. Ultimately, Moving to Sustainability Shout Be Taken as a aresibility li First. “

Vino is now working on reimagining the Bhavani Jamakkalam to make products other than bags. “I want to give prompts to the world, which anyone can adopt and enhance his creativity with.” With fabrics and techniques that deserve global Attention, Vino Crusades to Bringing the World to South India, One Jamakkalam at a time.

Vino supraja