Gen z lived reimagined

India’s first-Eve generation to have access to computers and smartphones, quality education, who flip between websites, apps, and social media feeds, and lead an elevated lifestyle, ISFORORING RAL Estate offerings. Born Between 1997 and 2012, generation z is reimagining houseing beyond the Pure-Play Aspects of Location, Affordability, and Connectivity. INTEAD, they are Increasingly Opting for Greater Comfort, ENHANCED SERVICES, and a Digital-First Experience. This shift is primarily LED by Growing Disposable Incomes, A Social Media-Driven Lifestyle, and Complete Freedom Provided in Comparison to Traditional Paying Guest Models. These factors are leading to the risk of students and co-living services offering full furnished Housing, Housekeeping Services, and on-Tap Support Systems.

Identifying the immense potential in this segment, an increase number of student housing operators are partnering with developers and local landlords to either transform their existing properties or devloop Cater to the taste palette of the younger generation.

According to Global Property Consultant Colliers, India’s Student Housing Market is Expected to Grow Significantly, Reaching Approximately ₹ 6,822 Crore ($ 780.5 Milllion) by 2030, WOTH A. Compound Annual Growth Rate (Cagr) of 6.6% from 2025 Onard. As of 2021-22, Student Enrollment in Higher Education Study at 43.3 Million, with over 75% of students living away from their hometowns. However, on-Compus Hostels Can Accommodate Only 20% of the Total Student Population, Creaking a Gap in Housing. This has increased Reliance on Off-Compus Accommodations, with Private Operators Offering Security, Food, Wi-Fi, and Transportation Services.

Upward Growth Trajectory

Similarly, India’s co-living market is on an upward growth, with demand rebounding strangly in recent years and operators gearing up for expansion across the Tier I CIITES and SELECT TIARCECT TIARCECT TIARCECT TIERCECTES As per the Indian brand equity federation. Currently Estimated at Around 0.3 Million Beds in the Organized Market, The Inventory is projection to grow more than threefold and reach close to a Whopping 1 Million Beds by 2030. Fuled by Rapid Urbanisation and Migration to Cities, Especially Amongst students and young professionals who continue to seek flexible, relatively affordable, communicable-Driven, Community-Driven, and Haasle Housing Options.

The Rise in the Demand for Premium Living Solutions for Today’s Youngsters is Leading to Further Segmentation of the Indian Residential Real Estate Market and Opening Up Billion-Doller Opportunities with BRINTES GRINGING GORINGING GORINGING GORINGING Convenience to the end users. This assumes significance considering individuals are moving are from pgs, which are typical managed by individuals or small businesses and positions basic are Professional managed and offer a wider range of amenities with a strong focus on community building.

Through a wide range of partnerships with solutions providers such as high-end and comfortable furniture suppliers, high-speed wi-fi, trained housekeeping stafe from stafe from stafe from stafefing agency Maintenance, Youngsters are Increasingly Opting for Services from the Organized Industry. This, Apart from Organising Events, Accurately and Proactively Dispensing Information About Developments at the Property While Building A Friendly Environment, IS Attracting Gen Z Twards Student and Community Living.

Good, Better and Best

Although there is significant traction in the students and co-living segment, operators are able to Cater to Customers Across all price segments. From Value to Mid-Premium and Luxury Housing Offerings, Operators are ENSURING ARESURING OFERINES ARE SIKE STILL HIGHER AS ComPAred to Traditional Pg Setups and Are Building On IPRESVE AAPRESVE AAPRESVE AAPRED SETUPS and ARE Building Services Similar to High-Ed Service Apartments And Hotels. This, complemented with the accelerated adoption of proptech platforms and most operators making it easy to discover and book a bed online, is further making it Easier for Youngsters to Avail these.

Interestingly, the sector is also witnessing impressive traction from developers and institutional investors, attracted by exciting returns. According to tracxn, the co-living real estate companies 810 companies, Including 230 Funded Companies that have collectively raised $ 4.87B in Venture Capital Money and Private Equity. Out of these, 76 are series a+ funded, and one has achieved unicorn status.

Colliers sugges that the student house sector presents attractive Rental Yields, Ranging from 8% to 18% per annum, much higher than traditional real estate. Despite Challenges Such as Financing issues and a Lack of Organized Players, Experts Believe Private Equity Investments will drive Growth in this market. However, it’s important for the government to build conducine policies Around the Student and Co-Living Segment Through Tax Incentives for Developers, Along with Public-PRIVATE PARTESHIPS THE Sector.

As we look forward to the next phase of the students and co-living segments, we expect mushroating of operators and propertys across the top metros before tricking doven to smaller rights, who Also Witnessing Shoots of Green in Student Migration. Therefore, it banks important to build regulations, Standardise Services, and Build Ecosystem Partnerships to Drive Awareness and Improve the Quality of Services.

The writer is CMD, BCD Group.

Published – August 01, 2025 04:45 pm IST