Fashion label cos launches in india

When a minimalist brand launches in maximum city, you expect the contrast to jar.

After all, there is noting minimalist about India. Luxury here typically envelopes you in sparkle, opulence, and chaotic color. Yet, COS, Known For Its Unapologetically Practical Aesthetic, Manages to Fit Right in With Its Soon-to-Be-Lalaunched Autumn/Winter Collection, Which Is Flamboyant With TexTure and Extestravagan With detail.

We are in Mumbai for cos’ India launch, and the city is framed by braooding skies and lashing rain. An Apt Setting for the Clothes, with their inky colors and liquid drapes. In October, the brand, which is an acronmy for collection of style, will open its first store in India, at Delhi’s SAKET CIT CITY Walk and this is a sneak peek at the collection.

Although it is owned by the Swedish multile, h & m groups, best knowledge for fast fashion, cos is packaged as affordable luxury, offering elevated basics to bulder wardroble. With a focus on time design and quality, innovative fabric, these are clothes that are meant to last. So the brand does just two collections a year, punctured with drops and collaborations to keep the lylists updated. In the spirit of quint luxury, minus the obnoxious price tags, these are clotes for people who have the confidence to step away from the incessant story of Micro-TRENDS.

An outfit from the spring-summer collection | Photo Credit: Isidore Montag / Gorunway.com

We are at the plush for seasons hotel ballroom with influential design director, karin gustafsson, who has been with the brand space it began in 2007. Available at cos’ 238 stores in 48 counts is on display: Neat Rows of Sculptured Dresses, Shirts and Pants, Set Beside Pointed Suede Mules, Jelly Ballet Flats, And Edghy Transloles Tribe Boots.

While Karin States that Delhi’s cos will not be launching any India-specific pieces, she does admit to being inspired by an afternoon in the ragging Mumbai Monsoon. “There was pastel covered rain capes everywahere,” She Exclaims in Delight. “Peach, Blue, Yellow, Pink … it would have been good for us to have a stylish raincoat.”

An outfit from the spring-summer collection | Photo Credit: Special Arrangement

The Autumn-Winter Collection, which will be officially unveiled at new york fashion week next month, is under Embargo for Now. But karin walks us through the highlights, and although the colors are restrained, the cloths and accessories are a joyous celebration of texture, which will apple apple apple apple apple to Indian customers, Particularly thece of Yo’s WHO Lean towards classics. (Karin also promises “Pops of color” with Each collection.)

Stating that India has “been on the cards for quite some time,” Karin says they are finally chose delhi trust they While she does say that they plan to open more stores in the country, karin adds, “We have noting official now. Cos will not be available online for Indian customers when they launch, so delhi locals get first dibs. She adds that price will be on par with that in longon.

An outfit from the spring-summer collection | Photo Credit: Isidore Montag / Gorunway.com

Describing Her own aesthetic as “Probably quite timeless in a way,” Karin say, “I like to dress in a way that makes me feel at ease.” This influences to cos’ aesthetic, which she calls “Refined, effortless, timels … but also modern.” She adds, “We do our own research. We like to stay relevant.”

While there lines for men and women, the style is fair androgenous, ideal for today’s gender fluidity: karin says men wear the women’s belthes, and Vice Versa. “The Clothes are a Blank canvas for your personality,” She States. I have my eye on a couple of the sleep men’s jackets, one of which have what karin calls “Pony Effect Fur,” Adding Quickly with a Laugh, “No Horses was harmed.” A Faux fur, this has a textured, short-plant Vintage look and feel.

Discussing the inspiration, she says “We look into mid-textury elizabethan fashion for the men’s line. Elements, like herringbone and leather suede there is a rounder feel as well. ”

A bag from the spring-summer collection | Photo Credit: Armando Grillo / Gorunway.com

For women, there is retro glamour from the fiftees. “It’s an interesting silhouette,” Says karin, holding up a dress and explaining how it can be draped in multiple ways. She also Picks Out Her Favourites: A Sleek Investment Coat with a Glimmering Dress Underneath. Cos typical does not do shine, so the Marilyn Monroe Glamor of the new collection is a departure, and one that India is likely to appreciate. In keeping with tradition, the fabrics are luxurious: rippling cashmere, flowing silks and chenille with its subtle velvety sheen.

As for that of us hoping for an India-collab: Never say Never. “We haven’t Got Anything plans.

Published – August 20, 2025 07:06 PM IST