Cracker Barrel says it will scrap new logo after outrage from customers, trump

Cracker Barrel Old Country Store Will scrap its controversial rebranding plan, the company Announced Tuesday.

“We thank our guests for sharing your voice and love for cracker barrel.

“At Cracker Barrel, It’s Always Been – and Always will be – About serving up delicious food, warm welmes, and the kind of country hospitation that feels like family. 70,000 hardworking employees look forward to welcoming you to our table song. “

Cracker Barrel’s stock rose in after-herors trading in the heels of the announcing.

The announsement came just hours after the president donald trump Had Weighed in on the Rebrand, Writing that, “Cracker Barrel Should Go Back to the Old Logo, Admit a Mistake ADMIT ADMITKE BASED ON CUSPONSE (The Ultimate Poll) and manage the company better than ever before. “

“They go a billion dollars will of free publicity if they play their cards right,” Trump said in a truth social post, just a day after cracker barrel told customers the creator rebranding better than it did.

“Very tricky to do, but a great options. Have a Major News Conference Today. Make cracker barrel a winner again,” Trump Wrote.

The White House’s Official X Account Later Tweeted, “Go Woke, Go Broke,” With a Reimagined Cracker Barrel Logo Featuring Trump Sitting Next to the Company’s “AMANIC BARREL, with the Words” First “and” America is back. “

Trump’s comments came nearly a week after his don donald trump jr. Blasted the company for the rebranding, and after the company’s stock dropped on the heels of the new logo’s unveiling.

“WTF is Wrong with @crackerbarrel?” The Younger Trump Wrote Wednsday on X, Echoing Criticism from some conservatives.

As part of its rebranding, cracker barrel removed the image on its logo of its “Uncle Herschel” Character Leaning Against a Barrel.

The new logo also ditched the yellow barrel and the phrase “Old Country Store,” Leaving Just the Words “Cracker Barrel.”

Since the rebranding was unveiled last week, the new logo has been roasted on social media as “soulless,” “Bland” and “generic.”

In a statement monday, cracker barrel said, “If the last few days have shown us anything, it’s how deeply people Care about Cracker Barrel.

“You’ve also shown us that we could’ve done a better job sharing who we are and who we we we see ave we,” the company said.