Big Cine Expo at Chennai: How theatres can gear up

Less than a month ago, Thalaivan thalaivi Clashed at the Tamil Cinema Box Office With Maareesan,

Later this week, the same two films – One featuring vijay sethupathi and nithya menen, and the other featuring Fahadh Faasil and Vadivelu – Are Clashing Yet Again, at the ott -SPACE. The two films are eating releasing on amazon prime and netflix respectively.

For many, who might have missed these films on the big screen, this is an opportunity to catch up with them. But what does a scenario such as this mean to theatre owners? Or, in simpler words, why watch a film on the big screen when you can watch it at home in a few weeks?

This was the hot topic of discussion at big cine expo, help at chennai trade center on August 19 and 20. “In 2016, when ot started off, it was not thoughting. Ott platforms, this Whole Window of theatrical-TT Release Schedule Collapsed. Vice President (Programming), PVR-Inox.

Is the on the cinema hall stakers or the makers to pull in audiences? It is the latter, Felt Rahul Puri of Mukta A2 Cinemas. “Cinema halls can see footfall only if there’s content … content that has intrigue value. Rahul.

Yusuf Galabhaiwala of GTC Industries, Sandeep Mittal of TheATREWORLD, R Panneerselvam of TN Exhibitors Association and Raghavendra T of Big Cine Expo at the Inaugural Ceremony | Photo Credit: Special Arrangement

While the situation in theatres in metropolitan cities might not be rosy, the story is a little different difference in tier-2 and tier-3 centers. Like in mysore, for instance, where a nondescript kannada film sans big names titled Su from so is turning out to be a hit. “We have had 16 days with packed houses,” said Vaishali Hanumanth of DRC Cinemas, “People are coming in as early as 7am to watch the film. Well. It proves that content is king. “

Billad as a conglomeration for all stakeholders in the cinema business, big cine expo also show shown stalls that will deal with ticketing, Acoustics, Interior Design, Popcorn and Other Aspects Related.