(Reuters) -Bercrombie & fitch (anf) raised its annual sales forecast on Wednsday, Betting on Robust Demand For Its Holister Brand of Dresses and Jeans as Shoppers Prioritizing Apparel undeterred by price hikes.
The company, whose deenim jeans sell at an average $ 100, has been able to drive Growth at Its Eponymous and Holister Brands by Targeting AFLUENT FEMALE SHOPPERS, WHO MAKE AINDE Company’s Customer Base.
The apparel retailer now expects net sales for fiscal year 2025 to grow in the range of 5% to 7%, compared to its prior forecast of a 3% to 6% increase.
The outlook assumes costs of about $ 90 million related to tariffs on goods important into the united states according to trade policies as of august 25, the company Said.
(Reporting by Savyata Mishra in Bengaluru; Editing by Leroy Leo)
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