Yinka Ilori Brings Punchy color and Botanical Motifs With Madeditions Watch

Artist Yinka Ilori Turns His Hand to Watchmaking

British Nigerian multidisciplinary artist and designer Yinka Ilori Has Created His First Watch Collaboration with Madditions, Bringing His Vibrant Design Language to the Mad1s in a Three-Part Series Titled Grow Your Dreams. Each of the Limited Editions (Sun, Nature, and Water) Infuses Swiss Watchmaking with Illori’s Guiding Philosophy of Optimism and Growth.

The collaboration began unexpectedly when MB & f Founder Maximilian büsseer encountered Illori’s work in a magazine. Within a week, the artist was in geneva, exploring the means and imagination of madditions. The project became an options to translate ileori’s world of color and storytelling

,Yinka Ilori Lives in a Universe Bursting With Color; His work makes you feel alive, like a rush of adrenaline pushing you to go further. This collaboration has created something that brings joy, a reminder to realise your own dreams, Says büsser.

Madeditions and Yinka Illori Present The Grow Your Dreams Series | Images Courtesy Madeditions

ILORI’s Signature Color Palette for the WRIST

Each Edition of the Yinka Ilori-Designed Mad1s Watch carries a distinct palette. Sun Pairs a Yellow Rotor with Green Strap Accents, Nature Combines a Green Rotor with Purple and Red Straps, and Water Contrasts Blue Shades Across Rotor and Strap. All three feature a secondary white strap, offering flexibility for wear.

The artist‘s design language is embedded throughout. The numbers on the dial carry his typographic Imprint, while the Strap Embossing References His Recurring Tree Motif, A Symbol of Patience and Growth. The rotor, Engineered from Titanium and anodized for color, reveals a delicate tree pattern that glimmers with movements, highlighted by the etched phrase ‘Greas’ Grow Your Dreams’.

The Series Includes Three Limited Editions: Water, Nature, and Sun

Madeditions’ Innovation in Detail

While the Mad1s Platform is Familiar to Watch Collectors, This Edition by Yinka Ilori Ilori Introduce a number of firsts. Hyceram, a liquid Ceramic hardented by heat, brings color directly inside the bezel, Finished by hand-Polishing. Beneath the movement, an aluminum baseplate is stamped with texture waves, creating a rippling 3D effect that shifts under light.

The Mechanical Foundation Remains The Slim Lajoux-sheet Calibre Introduced in the Mad1s during Geneva Watch Days 2024. With its high-performance rotor re-enginered for both intricacy and durability, the watch balances technical priority with expressive design.

A rotor is engraved with a tree motif symbolizing growth and hope

Design, for Illori, has Always been about storytelling, community, and hope. He has created Larger Scale Projects Like Playgrounds and Bridges as Well as Human-Scale Works Like Furniture and Fashion. His Work Embodies A Belief That ‘Everyday life can be transformed by color and joy.,

,I’ve always been obsessed with trees, Yinka Ilori explains. ,Harvesting and growing them trust you invest time in it. It’s pouring love into something you care about, and that starts a conversation. It’s the same for this process, and the way of thinking behind it with max. You have to be patient and harvest a watch. There are similarities between our universes. Typically, Mine are very public, but there’s somenting very private and public about a watch. Everyone Sees It, but it’s you who have that connection with it.,

Colorful Rubber Straps Echo Iloori’s Playful Appul Approach to Design

Hyceram Ceramic Details Bring color directly into the bezel