When the Pandemic Took a Little Breather in the Last Quarter of 2020, It Propelled Maldives and Goa to Superstar Status. People were jet-setting (some in private charter jets) Social Media overflowed with the greenish-blue wats of the maldives, the hot golden sandy beaches of goa, and holidaymakers in Swimwear.
Nadi Nadi’s high-waisted bikini
And that is the reason for numerous homegrown swimwear labels to pop-up and the existing ons to churn out interesting collections. Over the last few months, fashion labels such as aroka and dash and dot that primarily focus on cloths have also added capsule swimwear collections to their rejection.
For Designers of Brands Such as Nadi Nadi, Maarteeni, and the Lack of Trendy Swimwear in the Market Made them take the leap into starting their own brands. They noticed that in India, other than labels like Shivan and narresh there was not too many options. And as we all have learned by now, in the age of the gram, cookie-cutter patterns are a strict no-no.
Shimmer swimwear by nadi nadi
“Everything stems from a shortage of options,” Laughs Rishi Baweja Who, Along with his partner bhaavya bhatnagar, startedNadi nadi in delhi in 2021. Demand as Resort Wear Such as Kaftans, Cover-ups, Beach Skirts etc.
“It pickled up after the trend of stycations. The Pandemic Brough Back Focus on these kinds of experiences. Hills they wanted something to wear in a hot tub, “Says rishi, who also co-owns hanan, a contemporary jewelery brand, with bhaavya.
The Goa Effect
A model in a creation by maarteeni
Rather fittingly, nadi nadi was conceptualized on a trip to goa. The first swimwear was made for bhaavya – blush colored, cut out in the front and it followed the brand’s design philosophy of clean minimal silhouettes with a focus on colors. “We play Around with RuchingAnd please details to let the fabric do the talking, “Says rishi. They do not do season-specific collections but come up with capsules when they have a narrow in mind, around three or fore times a year. Swimwear in tones of silver and gold is an all-time favorite.
Ahead of her beach holiday, tania abrol, a Chandigarh-BasedPhotography, was clear that all she wanted was a great-looking swimsuit. She Pickled One and Just after One Wear It Had Lint on it. In a question for the perfect swimwear, she started maarteeni in 2022. That Materials Like Polyster, Nylon, Etc Release Microfibres Into That The Fish End Up Eating. Maarteeni Uses Recycled Plastic waste fabric, however, the search is on for better fabric options. “There’s a differentce in the stretch. Polyster or spandex stretches beautifly.
Resort Wear by Verandah
The Seven-Month-old Label Label Launched with Six Styles Comprising Bikinis and Monokinis with Ruffles and Bows. Their just-launched collection-float like a butterfly-that hit the raks this month, have new swimwear styles featuring haltering halter necks and tie-ups, allug with flowy Silhouettes in the form of covers of covers and KAFTANS. “We want to cater to the different Indian body types. A bikini body is not restricted to what we see on TV Caters to sizes from xxs to xxl along with customizing orders. “Our bikinis sell well. Especially the high-waisted primrose bikini set as it fits well and is a little more conservative,” She adds.
On the bikini bandwagon
Vitamin Sea. A monokini by guapa
“I am noticing Major Body Confidence in Indian Women,” Says Anjali Patel Mehta Who Runs Verandah, A Conscious Luxury Travel Brand With Its Flagship store in Goa. “I see several women in bikinis on holidays. There are styles that we use to sell overseas but now women here are opting for these lo. A Lot overseas and her two pieces sell a lot in India. The mid-cut, high-waisted ons in particular are doing well here.
Katrina Kaif in Guapa
Anjali’s Latest Collection Awas Features a Lot of Florals: Campanulas, Weeds, Hibiscus, Birds of Paradise … Elements … Elements that Dominated Her Vision during Her Stay in Her Villa in Her Villa In Alibaog During. Styles include corsets, balconettes, and surf suits. She holds up a raather bold piece in white, with a plunging neckline and deep-cut sides, and says, “I coldn’t bellyve that this also hado had takers here.”
Verandah’s Swimwear is made in Italy. “We have partnership with a fiber company. Fabric, “She explains.
Guapa’s vibrant cover-ups
Sustainability is a key factor for reby kumar who started guapa in 2013. “If we use one me metre of fabric and 10 centrals is gotting wasted, we pick that up and put them back into the garments,” She says of her delhi-baaned brand. And these manifest in the form of flowers on the strap or on the bikini. These little tweaks enhance the design value of the garment and there is no guilt of anything being wasted.
A model walks the ramp for guapa at the fdci x lakmé fashion week 2022
Guapa is high on neons. Pieces in pink and orange neons are its bestsellers. The Palette will now include blue and green neons. The island collection that was introduced two years back, this time incorporates a party edit. “We have done lot of metallics which was slipped on makes one feel like they are on a holiday. “Our looks are sporty. We’ve shot some of our bikinis with sneakers, “Says reby.
Beyond the pool
There’s a whole trend of matching every SinghBrand Caters to Women and Men. While women has a lot more to choose from, for now, men have to suffice with board shorts in five different colors. But hey, at least that is a start. “A lot of clients want matching sarongs, shorts, and skirts. I am working on new cover-ups so people can we after parties. Stock made in tiruppur and Mumbai.
While Prisis for Swimwear Vary According to the Brands, Most Are In ₹ 4,000 to ₹ 10,000 Price Bracket, and Some can cost upwards of ₹ 25,000. The brands have a divese clientele: from 16-yar-olds to 50-year-olds. Interestingly, people are no longer looking at Swimwear as something that is limited to the beach or pool. It is performing the Eveningwear and Casual Wear Segment as Well.
Beachwear is now Making it to the Evening and Casual Wear Segment. A model teams up a maarteeni monokini with a pair of pants
Bikini Tops are Doubling Up as Crop Tops, Maillots as Daywear Tops, and That in metallics or with vivid prints or black are making it to nights out. “Clients ask for elabrate swimwear for parties. Reby’s latest offering for this category is a ruffly swimsuit with midnight rose print on it, which actually looks like a dres and can Comfortally travel beach to bar.
“This only reiterates the fact that people are looking for versatil articles of clothing. It’s a conscious decision to buychase something that have more than one usage,” Opines Rishi, who likes the fronts His collection into swimwear (monokinis) and separates (bikini top and bottoms) allowing clients the freedom to pair or mix and match.
Ramesh Ghorai is the founder of www.livenewsblogger.com, a platform dedicated to delivering exclusive live news from across the globe and the local market. With a passion for covering diverse topics, he ensures readers stay updated with the latest and most reliable information. Over the past two years, Ramesh has also specialized in writing top software reviews, partnering with various software companies to provide in-depth insights and unbiased evaluations. His mission is to combine news reporting with valuable technology reviews, helping readers stay informed and make smarter choices.
- NewsBloggerHubhttps://livenewsblogger.com/author/newsbloggerhub/
- NewsBloggerHubhttps://livenewsblogger.com/author/newsbloggerhub/
- NewsBloggerHubhttps://livenewsblogger.com/author/newsbloggerhub/
- NewsBloggerHubhttps://livenewsblogger.com/author/newsbloggerhub/
