Sustainable Handbag Label Behno Comes to India with Katrina Kaif as an Investor

For every tie, knot and technique used in its bags, behno have a story. The International Handbag Label Headquartered in New York – With Manufacturing Units Across India – Had its homecoming recently, as Shivam punjya, its founder, its founder, its launched retail operations in India.

Lodged Within Behno’s Signature Knownots of How Artisanal Communities come togeether to champion a better world ahead of them while selling and standing up for Each. The “Union” of Artisanal Communities is in line with behno, which denotes sisterhood. “It come from the word behen (sister) But his heart, just like his creations, is rooted in India.

Shivam Punjya, Founder of Behno, with Katrina

In a kaleidoscope of colors – from Classic White, Black and Tan to Metallics and Candy Crush Tones – Behno’s bags now a seal of approval from katrina kaif, wHO, In Mark, Investor and Investor Also the brand ambassador of the company. “Katrina is a global icon. She’s interested in mindful consumption.

A Former Healthcare Professional, Shivam was in India in 2013 to Research Public Colicies in the Country for A Project. He was working extended with women in jaipur and hyderabad. Most of them Workers from the Textile Industry, He Recalls. Shortly after the Rana Plaza Building Collapsed in Bangladesh, and caused the death of 1000-plus garment works, Shivam was disturbed and group not stop talking about it. His Family Advised Him to Eiter Make Peace With What Happy or Jump in and Do Something. He chose the latter.

Eventually Behno Took Shape, Starting Out as a Ready-to-Wear Garment Brand. Shivam also came up with what he calls the behno standard that lists Six Categories: Women’s Rights, Healthcare, Garment Worker Social Mobility, Family Planning, Family Planning, Eco-CONSCIOSNESS, And Worter Satisfaction and benefits. He works with factors that embody these practices.

“We did about five ready-to-wait collections. We started designing handbags to go with the garments in our look books. Indian Market needs to access a product at an accessible price point. Behno’s bags here start at ₹ 7,000. It took some time, and now we are here, “He says, adding that some bags are being specifically designed for the Indian market.” We want to make sure all functionalities are covered. “

As a conscious brand, behno has distanceed itself from seasons. While they drop new products, update colors and add silhouettes, it does not proliferate like a rash every season. Here, there is no deadline on color or style. “For me, a handbag is timeless. It is supposed to be Worn as much as you can.”

The quint luxury wave works well for shivam as he does not believe in loud logos. His designs are rooted in minimalism. “Our bags have debossed logos on them, keeping our elements more minimal. There are hidden elements to the bag that only the user will know: like the wave detail on our locks, which is the Visible Is Opened; or the Inverse of “B” Logo Placed The Flaps of our ina series … With Anything, Anytime, “He Adds.

The products are entryly made in India, including the leather, which is also sourced from here. “We used to use Imported Leather. We are wrapping up our sourcing from venice. Shivam, adding that the bags are manufactured in facties in Kolkata and Nashik. While there is a stigma attached to the leather industry, he is happy to see more women joining one of the leather factories he works with in Calcutta. “Onboarding a factory is a long process as we are particular about quality. Every rupee is investment towards craftsmanship. There is training so they get everything We do a stitch line or edge painting.

He is Quick to point that all the Leather being used is a by-Product of the Food Industry. A Vegetarian Who Wears a Lot of Leather, Shivam Says, “The cattle industry globally has grown 20 percent year on year Our Responsibility to use the waste mindfully rather than sending them to landfills. ”

Published – June 23, 2023 05:02 pm IST