71 pct Indians are concerned about ai scams during Major Retail Events: Report -

A Global Online Protection Company Has Released 2025 Global Prime Day Scams Study, Revealing Concerns about how scammers are using ai-poered technology to Deeceive Prime Day Shopper, Among Shopper Online retail shopping events not only Around the world but also in India.

McAfee Labs has identified over 36,000 fake amazon websites and 75,000 Amazon impersonation texts designed to exploit the buzz of this event and steal shoppers’ Personal information and financial details.

This year, the report by mcafee has found that 96 per cent of Indians say they plan to shop online during prime day 2025, making it a Major Opportunity for Both Retailers and Scammers. While 97 per cent plan to take specific steps to stay safe while shopping online, 71 per cent say they are more concerned about ai-generated scams during prime day or online Major Retail event. That Concern is preachisely what scammers are exploiting, with ai making it Easier than ever to create more sophisticated and convincing shopping scams.

Top scams this prime day include fake amazon websites, deepfakes of influencers who appear to sell or endorse products, and a surge in amazon notification texts – From deliveryies, to refunds, to Tariff Charges – Amazon impersonation text messages are designed with urgency to pressure people to click before they think.

“Indian Shoppers, Who Embrace Online Deals and Social Platforms, Are Increasing Prey to Scams Driven by Urgency and Persuase,” Said Pratim Mukherjee, Senior DieRector DIRECTOR DIENEORCTORECTOREGERING, Mcafee. “Prime day is a time of excitement for Indian shoppers, but it has also become a prime target for scammers using ai to create hyper-phasonalized, convincing ataccing ataks that push people to click on Clicate to Clicate to Click They think

Big Sale Events – Hot Spot for Scammers
India’s vibrant online shopping landscape is bot a lucrative market for retailers and a hunting ground for scammers. 39 per cent of people say they or someone they have been or received a Deepfake Scam (Involving Deepfake Content or a Fake Celebrity Endersment) Alarmingly, Among these affected, many reported losing more than Rs 40,000 to such scams.

Additionally, 81 per cent of consumers have received received receiving Suspicious Messages, Including “Limited-Time Deal” Scams (48 per cent), Bogus Delivery Updates (31 Per CENT) (31 Per CENT) and Fake Discount collection Sale offers (28 per cent). Younger Shoppers, Particularly that aged 18-24, are frequent targets, with fake prime membership renewal reminders, and phishing texts excluding their openness to deals. 33 per cent of consumers say the fear of scams have stopped them from completeting purchases, highlighting the urgent need for smarter protection tools tools during major salary events like prime day.

Scrololl, shop, scammed!
96 per cent of Indians say they shop online, especially for cloths and electronics. 7 per cent say they do so almost daily, 21 per cent a more times per week, 16 per cent on we week, 33 per cent two to three times per month, and 17 per cent onc onc on or less.

While Older Adults (Over 65 years) Tend to be more cautious, younger shoppers are far more likely to take risks on unfamiliar brands – espeecia 32 per cent of 18–34-yaar-olds say they are frequent Younger Shoppers (18–24 and 25–34) Report the Highest Scam Exposure, with 17 per cent and 13 per cent and 13 per cent, respectively, sayings themve been scammed dogs or others saale events. Scam rates decline with age, bottomeing out at just 5 &#37 per cent amn adults over 65 years, who are more cautious and reluctant to buy online.

Scam anxiety meets smart protection
One in five people (20 per cent) to an online scam during prime day or another major retail Event did not tell anyone, large to feelings of embarrassment and psychologist. This highlights that the risks of online scams extended financial loss, impacting shoppers’ Confidence and Emotional Well-Being.

It’s not just what people buy – it’s how and when they shop. 93 per cent of shoppers report encountering ads from unfamiliar retailers on social media during big sales events, emphasizing the growing need for caution and proactive protection. The impact of these concerns is reflected in the 27 per cent of shoppers who say they plan to shop less during prime day 2025 due to fears of scams, as well as the 21 per cent the safety of their Financial and personal data.

But consumers aren Bollywood half (49 per cent) Say they’d consider using a scam detection tool to add peace of mind to their prime day experience, and Nearly A Quarter (13 PER CENT) Wold.

Steps to Protect yourself this Prime Day or on Sale Days
1. Verify before you trust:Retailers are unlikely to call you about Suspicious Activity or Unauthorized Purchases. Always go directly to the source, such as the amazon app, to check your account instalad of trusting links in messages or unsolicited phone calls.
2. Protect your shopping experience: Turn on Two-Factor Authentication for Extra Account Protection, Use Strong, Unique Passwords, Shop only on Secure Websites (Look for “HTTPS: //” https: // “and the padlock icon) Credit Card Statements for Unusual Charges, and Go Straight to the retailer’s site or app instead of clicking text or email links you’re not suout.
3. Watch for red flags: If a Message Pressures You to Act fast, Demands Payment Through Gift Cards or Wire Transfers, Asks for Personal Info, or Insistes You Stay on the line or keep quiet –Hit Pause. These are classic scam signals. Taking a moment to think can be the difference between scoring a deal and walking into disaster.
4. Use AI-Powered Scam Protection: Use trusted tools that spot and flag Suspicious links and scams before they can do harm.
5. Trust your instincts: If somenting feels off, or too good to be true, it probally is.

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Ramesh Ghorai is the founder of www.livenewsblogger.com, a platform dedicated to delivering exclusive live news from across the globe and the local market. With a passion for covering diverse topics, he ensures readers stay updated with the latest and most reliable information. Over the past two years, Ramesh has also specialized in writing top software reviews, partnering with various software companies to provide in-depth insights and unbiased evaluations. His mission is to combine news reporting with valuable technology reviews, helping readers stay informed and make smarter choices.